The new Belgian start-up Cowboy, partly rebuilt on the ashes of Take Eat Easy, aims to change mobility as we know it. Its weapon? A smart, connected bike without buttons.
It is stylish, electric and designed in Brussels. It comes with a removable battery, discreetly hidden in the frame. It has one fixed gear and no transmission shift and the Cowboy has nothing, or almost nothing, in common with other urban bikes. Its strength: it is entirely intuitive. No buttons, no gears. Get on it, ride it, and that’s it.
The rest is the magic of the technology aboard. A sensor located at the level of the pedals allows the engine to determine the adequate assistance power. Changing gears is done automatically via sensors on the pedals and the accelerometer that feel the force you put onto the pedals. The result: you can always keep your hands on the handlebars. With a free and alert mind. Enjoying comfort on the cobbles. A smart detail: the rear light lights up in crescendo as you’re slowing down.
Cowboy also has an app that connects the user to his bike to turn it on and off, to lock it remotely in case it is stolen, to activate GPS tracking to choose the shortest routes… Another innovation: thanks to its integrated SIM card, the aftersales service really is intelligent. “We will be able to perform remote diagnostics, ensures Adrien Roose. And it could even be that it detects the problem before you.”
Become the iPhone of mobility
The Cowboy is made for the city and is the result of 18 months of development. That’s the time it took Adrien Roose, Karim Slaoui and Tanguy Goretti, who used to have the Brussels start-ups Take Eat Easy and Djump, to design and build what could become the iPhone of mobility. “The e-bike still suffers from the image of being for the lazy, intended to help you when you go uphill. Yet, it is a great object of mobility that adapts very well to a landscape full of ups and downs like the one in Brussels, explains Tanguy Goretti. Our mission is not to sell an ultra trendy bike, but to convince a maximum of Brussels inhabitants to change mobility.” In particular with the weight and the price: 16kg for €1790, where the best e-bikes weigh 23kg and cost between €3,000 and €4,000.
Tempted to try out the Cowboy? You don’t have to go to a bike dealer or a retailer: the e-bike can only be seen and bought online. As from 7 May, you will be able to book a test drive online.