Giant Adidas has just released the first images of one of the buildings of its new HQ in Herzogenaurach, located in the well-known “Village of Sports”. It has been functional for a year, but it is only now that one can admire it. It was worth the wait.
This building, nicknamed HALFTIME, is very spectacular and has been the subject of an architecture competition. Designed by the Danish office COBE, it has a strong and original visual identity.
True to its philosophy, Adidas wanted a holistic approach to its building, which emphasises the relationship between people and the environment. This conference centre, which also hosts a restaurant and showroom, optimises the working environment thanks to a strong connection between the spaces: not only between the different departments of the company but also between the interior and exterior through glass walls, skylights and an abundance of greenery throughout the building.
A building that adapts to the needs
HALFTIME’s 15,500m2 also houses 12 meeting rooms that refer to 12 different sports. A meeting can be held at the bottom of a swimming pool, in a changing room or in the workshop -including tools- of Adi Dassler, the founder of the German group. In addition, original furniture has been specially designed for each unit of the building, reinforcing the identity of each workplace and meeting place.
The building has been designed to meet LEED GOLD low-energy standards, which attest that a building achieves high performance in key health and environmental areas. It is surmounted by a glass-covered rhomboid structure, which allows to flood the interiors with natural light. This roof, which looks like a carpet covering the entire building, is also equipped with solar panels on most of its surface. A cooling system uses rainwater collected in the nearby lake and significantly reduces energy costs and CO2 emissions.
Halftime illustrates the philosophy of the German sports brand, who always wanted to bring people and their environment closer together.